Data Cleanse Case study 1

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AFL Clubs Data Cleanse

  • Carlton FC
  • Collingwood FC
  • Hawthorn FC
  • Essendon FC
  • Fremantle FC
  • Geelong FC
  • Gold Coast FC
  • Melbourne FC
  • Richmond FC
  • Sydney Swans FC
  • West Coast Eagles FC
  • Western Bulldogs FC
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Job Details

  • List of 86,994 was provided with personalised emails to be sent to all the accounts.
  • From there the recipients can click to confirm their details, or update their details.
  • Update will present a form to the person and they will be able to update all their data.
  • Confirm will attempt to confirm. If the recipient is missing data they are directed to the update page.
  • Emails are divided into separate sub lists to help with the server load.

 

Job Statistics

Email Campaign Emails Sent Open % Actual Opens Click % Clicked
Round 1 1st contact 86,892 38.97% 33,866 78.31% 26,520
Round 2 2 weeks later 62,614 23.38% 14,638 62.45% 9,142
Round 3 4 weeks later 53,500 12.45% 6,663 49.81% 3,319
TOTAL 20,3006 12.45% 6,663 49.81% 3,319

Round 1
Sent on a Wednesday to the whole list of 86,994 provided. Some were dud emails so only 86,892 were sent out. Of this nearly 39% were opened, and of those there was nearly 79% participation.
Round 2
Sent 2 weeks after round 1 to recipients that have not yet confirmed or updated. 62,614 emails were sent out and from this nearly 24% were opened, and of those there was nearly a 63% click through rate.
Round 3
Sent 4 weeks after round 1. So far 12% have been opened and of those nearly 50% have been actioned. *Note, data was captured only 1 day after and stats have yet to mature.

Form Capture (from a total emails sent of 86,994)
Confirms 16,880 19.4%
Update 17,742 20.4%
TOTAL 34,622 39.8%
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